Analog Launch Digital Access
Seamlessly Launching
Digital Storytelling
Becoming an artifact of the experience, our living map concept documents the journey and will become a major part of the apps appeal to all generations of adopters. By discovering and collecting, users reveal the natural world's intricate details, personal preferences will enable you to wander a wild flower child while connecting to the interdependencies of the trail and into the culture of the Canadian Rockies.
Along the Way
Conceptualizaton Discoveries
Creation of Wild Flower Child elements lent us a chance to become more familiar with the concept, determine the tone and frame our intentions. The word mark formed a quick foundation and established a framework that allowed character development to quickly flow. Investigating the world of wild flowers, proof of concept stages pushed the concept art to help us determine the depth of our approach, it drew our focus next to the users needs and with listed requirements our scripts completed the research.
Figma
To situate the animations and understand how the user would collect, receive and share the trail stories we built out user flows to identify both user needs and story telling opportunities.
Addtional Artifact
Through the Conceptualization work we discovered the idea of a living specimen sheet that could support the game with digital maps included.
Banff National Park
The WFC game still launches from the CRFG maps and the interface of the app integrates the functionality into one cohesive user experience.
We are excited to take our concepts on trail this summer to test them further and collect more trail time.
Trail Time
